Aaron Smith is an Auckland based artist. He gained his Bachelor of Fine Arts from Elam School of Fine Arts in Auckland, after previously studying toward a Bachelor of Media Arts from the Waikato Institute of Technology.
Smiths art practice can be described as a multi-disciplinary investigation, into alternative possibilities for experiencing and understanding contemporary urban life. It is built on a desire to respond to his immediate surroundings and highlights a fascination with identity, perception and narrative.
Adopting a project based methodology his work utilizes whichever mediums seem appropriate to communicating his central concept, with various influences being drawn from areas of philosophy, psychology, art history, and popular culture.
Aaron Smiths current body of work encompasses painting, sculpture and digital media, and has been made in response to the New Zealand tourist art market. This project extends his interest in notions of identity and perception, and explores them in the context of a collective national identity, emphasizing the effects and possibilities of branding and consumer culture.
Stylistically this series appropriates the crisp vibrancy of advertising, recognizable icons from New Zealand, and images from popular culture to explore the basic question, 'What truly represents New Zealand and its people?'